DO
MORE
Good.
LIVING.
LEARNING.
GROWING.
SHARING.
CARING.
GIVING.
GOOD.
LIVING.
LEARNING.
GROWING.
SHARING.
CARING.
GIVING.
GOOD.
LIVING.
Our Partners
Our Story
We’re Nick Good and Katy Moore, founders of Good Empire UK — a first of it’s kind, purpose-driven “van life” lifestyle brand fuelled by our mission to DO MORE GOOD.
We are a lifestyle brand on a mission to inspire real-world change. Through $GOOD, the first-of-its-kind "van-life" token — we’re building Good Empire UK, a growing community rooted in alternative living, freedom and purpose. We’re launching Good Project under our “DO MORE GOOD” initiative, where every $GOOD transaction fuels real-world impact, documented openly across our social media channels. Our community can vote on which initiatives and good causes we support, helping people in need, building connection and bringing people together. We also have a dedicated rewards allocation for token holders, ensuring our community benefits as the project grows. At the heart of our brand is a vision to build a future where more people have the opportunity to thrive. What sets Good Empire UK apart is the limitless potential of the GOOD brand. Our roadmap is built to evolve with us — adapting and expanding into new ventures as we grow. The opportunities for the GOOD brand are endless.
As part of this journey, we’ve decided to do something that some might find radical. We’ll be transforming a coach into our home on wheels and mobile HQ, a travelling base that not only lets us live our mission every day, but also becomes a moving marketing campaign for $GOOD. Life on the road allows us to document our journey — the highs and lows, meet-ups, community projects and the inspiring people we connect with along the way. Our mobility opens doors to new places and conversations, creating a dynamic way of living that’s strengthened our family, partnership and purpose.
We want to embrace true freedom and connection — and this lifestyle lets us do exactly that. It also beautifully complements our homeschooling journey. We can offer our family a richer, more hands-on way of learning. With every mile we travel and every challenge we face, we’re excited to bring our community along for the ride.
We’re often taught to chase careers and routines that leave little room for real living — to climb ladders, sacrifice our time, and leave little space to follow our passions, raise our children, or help others. But what if life didn’t have to feel so restricted? What if you could be your own boss and live each day with freedom, purpose and presence?
That’s why we chose a different path. We’re building Good Empire UK, a "van life" lifestyle brand rooted in purpose, freedom and real-world impact, and documenting our entire journey as we live on the road. We want to show that a different way of life isn’t just possible, it’s worth choosing. And we’re building a community around that mission, where everyone who joins $GOOD becomes part of the journey. $GOOD was created to fuel change, support purpose-led projects and bring people together to do more of what truly matters.
We are a lifestyle brand on a mission to inspire real-world change. Through $GOOD, the first-of-its-kind "van-life" token — we’re building Good Empire UK, a growing community rooted in alternative living, freedom and purpose. We’re launching Good Project under our “DO MORE GOOD” initiative, where every $GOOD transaction fuels real-world impact, documented openly across our social media channels. Our community can vote on which initiatives and good causes we support, helping people in need, building connection and bringing people together. We also have a dedicated rewards allocation for token holders, ensuring our community benefits as the project grows. At the heart of our brand is a vision to build a future where more people have the opportunity to thrive. What sets Good Empire UK apart is the limitless potential of the GOOD brand. Our roadmap is built to evolve with us — adapting and expanding into new ventures as we grow. The opportunities for the GOOD brand are endless.
As part of this journey, we’ve decided to do something that some might find radical. We’ll be transforming a coach into our home on wheels and mobile HQ, a travelling base that not only lets us live our mission every day, but also becomes a moving marketing campaign for $GOOD. Life on the road allows us to document our journey — the highs and lows, meet-ups, community projects and the inspiring people we connect with along the way. Our mobility opens doors to new places and conversations, creating a dynamic way of living that’s strengthened our family, partnership and purpose.
We want to embrace true freedom and connection — and this lifestyle lets us do exactly that. It also beautifully complements our homeschooling journey. We can offer our family a richer, more hands-on way of learning. With every mile we travel and every challenge we face, we’re excited to bring our community along for the ride.
We’re often taught to chase careers and routines that leave little room for real living — to climb ladders, sacrifice our time, and leave little space to follow our passions, raise our children, or help others. But what if life didn’t have to feel so restricted? What if you could be your own boss and live each day with freedom, purpose and presence?
That’s why we chose a different path. We’re building Good Empire UK, a "van life" lifestyle brand rooted in purpose, freedom and real-world impact, and documenting our entire journey as we live on the road. We want to show that a different way of life isn’t just possible, it’s worth choosing. And we’re building a community around that mission, where everyone who joins $GOOD becomes part of the journey. $GOOD was created to fuel change, support purpose-led projects and bring people together to do more of what truly matters.
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Our Mission
Our message is simple. We believe a different way of life is not only possible — it’s within reach. We’re empowering people to reclaim their time, live with freedom and purpose, and create real impact that helps others thrive.
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By combining blockchain technology with hands-on, real-world action, we’re creating something truly unique — a project that’s bold, dynamic and transparent. This launch is the start of a scalable, sustainable movement to grow Good Empire UK and, most importantly, DO MORE GOOD. Every transaction drives real impact, funding community initiatives and empowering people worldwide to thrive. With $GOOD, you’re joining a fully audited, KYC’d and doxxed crypto where the founders are sharing their journey with you daily — a level of access rarely found in the crypto world.
Good Project is built on the ethos of DO MORE GOOD. Good Project will support community initiatives focused on mindfulness, self-development and self-sustainability. These foundations nurture emotional well-being and create a more connected community. We'll build long-term partnerships across the globe, providing resources and support for communities in deprivation. For us, this isn’t just about aid — it’s about working directly alongside others, listening, learning and growing together to create meaningful and lasting change.
Good Empire UK is building a network of like-minded individuals who can share ideas, resources and support — especially around homeschooling and alternative lifestyles. Our community will be a vibrant hub where families and individuals can connect. Alongside our community, we’ll be hosting events and developing online courses to help people create a more self-directed life, moving away from traditional systems toward greater independence and freedom. With access to practical tools, courses and homeschooling resources, we aim to empower people to design their lives aligned with their goals.
We’re transforming our coach into a home on wheels and mobile HQ! It will be a powerful symbol of Good Empire UK — our moving marketing campaign — expanding our reach in real time wherever we travel. The coach will promote $GOOD and showcase the freedom and purpose behind our vision. We’ll be documenting both the transformation and our life on the road, offering real insight into what it’s like to live this way. Along the journey, we’ll share challenges, adventures, lessons, and real-life moments. This lifestyle gives us the flexibility to focus on what truly matters and connect with diverse communities.
And it doesn’t stop there! With limitless potential to grow and evolve, the GOOD brand is only just beginning. As we move forward, we’ll explore new directions — whether that’s moving into consumer products, travel ventures, or collaborating with aligned partners and causes. As we grow, we’ll refine our marketing, development, and outreach strategies to strengthen our presence, boost engagement, and drive success. By working closely with our community and token holders, we’ll build a collective movement that contributes to lasting, positive and meaningful change.
By combining blockchain technology with hands-on, real-world action, we’re creating something truly unique — a project that’s bold, dynamic and transparent. This launch is the start of a scalable, sustainable movement to grow Good Empire UK and, most importantly, DO MORE GOOD. Every transaction drives real impact, funding community initiatives and empowering people worldwide to thrive. With $GOOD, you’re joining a fully audited, KYC’d and doxxed crypto where the founders are sharing their journey with you daily — a level of access rarely found in the crypto world.
Good Project is built on the ethos of DO MORE GOOD. Good Project will support community initiatives focused on mindfulness, self-development and self-sustainability. These foundations nurture emotional well-being and create a more connected community. We'll build long-term partnerships across the globe, providing resources and support for communities in deprivation. For us, this isn’t just about aid — it’s about working directly alongside others, listening, learning and growing together to create meaningful and lasting change.
Good Empire UK is building a network of like-minded individuals who can share ideas, resources and support — especially around homeschooling and alternative lifestyles. Our community will be a vibrant hub where families and individuals can connect. Alongside our community, we’ll be hosting events and developing online courses to help people create a more self-directed life, moving away from traditional systems toward greater independence and freedom. With access to practical tools, courses and homeschooling resources, we aim to empower people to design their lives aligned with their goals.
We’re transforming our coach into a home on wheels and mobile HQ! It will be a powerful symbol of Good Empire UK — our moving marketing campaign — expanding our reach in real time wherever we travel. The coach will promote $GOOD and showcase the freedom and purpose behind our vision. We’ll be documenting both the transformation and our life on the road, offering real insight into what it’s like to live this way. Along the journey, we’ll share challenges, adventures, lessons, and real-life moments. This lifestyle gives us the flexibility to focus on what truly matters and connect with diverse communities.
And it doesn’t stop there! With limitless potential to grow and evolve, the GOOD brand is only just beginning. As we move forward, we’ll explore new directions — whether that’s moving into consumer products, travel ventures, or collaborating with aligned partners and causes. As we grow, we’ll refine our marketing, development, and outreach strategies to strengthen our presence, boost engagement, and drive success. By working closely with our community and token holders, we’ll build a collective movement that contributes to lasting, positive and meaningful change.
With every mile we travel, every challenge we overcome, and every person we meet, we’re proving that this is so much more than just our personal journey — Good Empire UK is a collective movement to build a life driven by purpose, passion and real impact. And the best part? You’re on this journey with us!
The Road Map
Why Buy $GOOD?
A meme-utility hybrid coin that funds our mission and inspires a movement.
A meme-utility hybrid coin that funds our mission and inspires a movement.
A community-driven impact coin that funds our mission and inspires a movement.
Empowers global change by funding charitable initiatives and community projects, ensuring a portion of every transaction directly contributes to real-world impact.
Empowers global change by helping to fund charitable initiatives and community projects.
$GOOD is Built on Polygon, a high-speed, multichain, and carbon-neutral network. Its super-low fees ensure that more resources go directly to the communities we support, rather than being lost to transaction costs.
A community-driven impact coin that funds our mission and inspires a movement. Designed with long-term sustainability and community growth. Empowers global change by helping to fund charitable initiatives and community projects. Ensures that a portion of every transaction directly contributes to real-world impact. Holders have a voice, helping to shape the future of the GOOD Project and its charitable initiatives.
Ensures that a portion of every transaction directly contributes to real-world impact.
Designed with long-term sustainability and community growth.
Designed with long-term sustainability and community growth.
Holders have a voice, helping to shape the future of the GOOD Project and its charitable initiatives.
A community-driven impact coin that funds our mission and inspires a movement.
Empowers global change by helping to fund charitable initiatives and community projects.
$GOOD is Built on Polygon, a high-speed, multichain, and carbon-neutral network. Its super-low fees ensure that more resources go directly to the communities we support, rather than being lost to transaction costs.
Ensures that a portion of every transaction directly contributes to real-world impact.
Designed with long-term sustainability and community growth.
Holders have a voice, helping to shape the future of the GOOD Project and its charitable initiatives.
- Support a purpose-driven lifestyle brand that blends crypto, education, alternative living and real-world impact.
- Led by founders who are living the mission transparently and openly sharing their journey.
- $GOOD is built on BNB Smart Chain (BSC), a high speed and low fee network, ensuring more resources go directly toward our mission - not lost in high transaction fees.
- Ensures that a portion of every transaction directly contributes to real-world impact - funding community projects and good causes.
- Holders have a voice, helping to shape the future of Good Empire UK and our mission to DO MORE GOOD.
- Backed by a clear, long-term vision to build meaningful global partnerships and offer sustained support to underserved communities.
- Designed to champion mindful, conscious living — empowering people to live intentionally, give back, and create change.
Tokenomics
Total Supply: 100M $GOOD.
Presale
- Community-focused early access providing initial funding to kickstart the mission and add liquidity.
DEX Liquidity
- Ensures smooth trading on decentralised exchanges while supporting healthy price action and stability
CEX Listings
- Reserved for future listings on centralised exchanges, boosting visibility, reach and adoption of $GOOD.
Ecosystem Growth & Development
- Supports the development of homeschooling platform and digital infrastructure while ensuring scalable long-term development.
Marketing
- Fuels brand awareness, partnerships and social growth
Social Impact
- Directly funds Good Project initiatives and impact-driven campaigns.
Founders Reserve
- A modest allocation to sustain the team, encouraging long-term commitment and growth.
$GOOD will have a 5% buy and sell tax to ensure that every transaction supports the future of Good Empire UK and Good Project! This means that YOU can help support the longevity of the DO MORE GOOD initiative simply by holding and trading $GOOD.
Total Supply: 100M $GOOD.
Presale
- Community-focused early access to fund the mission, with 80% of raised funds going to a locked liquidity pool.
Team
- A modest allocation to support the team, encouraging long-term commitment and growth. Tokens locked for 12 months, then vested over 12 months for responsible management.
CEX
- Reserved for future exchange listings to increase visibility and adoption. Tokens locked for 6 months before release.
Community Rewards
- Rewards loyal holders and active community members. Tokens vest gradually over 24 months.
Marketing
- Builds brand awareness and partnerships. Locked for 2 months, then vested over 12 months to grow reach while avoiding market disruption.
Social Impact Reserve
- Reserve to boost Good Project initiatives alongside tax funding. Locked for 3 months, then vested over 24 months. Community voting will guide select decisions. Transparent spending to protect price stability and ensure sustainability.
Growth & Development
- Supports brand development, infrastructure and growth. Locked for 3 months, then vested over 12 months for sustainable progress.
$GOOD will have a 5% buy and sell tax to ensure every transaction strengthens the long-term future of Good Empire UK and the Good Project.
Half of this revenue will be invested directly into real-world social impact initiatives, while the remaining half will support essential operational needs — including project development, platform sustainability, community growth and the core team who keep the mission moving full-time.
This model ensures that the DO MORE GOOD initiative — and the entire Good Empire UK ecosystem — can grow, scale and continue delivering real impact simply through the activity of those who hold and trade $GOOD.
Our Partners
Follow Our Journey
Whether you’re here to support us, connect with like-minded individuals, or simply follow along, this isn’t just our journey — it’s about all of us and the lasting impact we can make together.
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How to buy $GOOD
You can purchase $GOOD directly through our official PinkSale fair launch, which is securely embedded below. Simply connect your wallet (such as MetaMask or Trust Wallet), follow the on-screen steps, and contribute using BNB. Once the fair launch is complete and liquidity is added, your $GOOD tokens will be available.